The sensors are ordinary ‘flat’ types, but the key is in the lenses, which are extreme fisheyes capable of capturing a 180-degree view, placed back to back. That’s essentially what 360-degree cameras do – place you in the centre of a sphere, and use extremely wide-angle lenses to capture everything around that point. When visualizing how 360-degree images are captured, imagine someone photographing a sphere from the inside, making sure they get every contour of its inner surface. Read our Hands on: Ricoh Theta Z1 review (opens in new tab) for more details How 360 imaging works It’s expensive, but this is definitely an option worth considering. Its sensors are slightly larger than are usually found on cameras of this type, which improves dynamic range and arguably makes up for the fact that some other cameras edge it out in raw resolution terms. It’s not as rough and ready as some other cameras on this list, without waterproofing or a protective shell, but it’s got a smooth design that’s comfortable to hold and intuitive to use. The Ricoh Theta Z1 produces impressively high-quality 360-degree video – as you’d hope at this price.
It’s worth double-checking which one you’re getting before clicking the “Buy” button. Since then, not much has changed, save for a slightly revamped version (opens in new tab), boasting 51GB of storage rather than the originals rather limiting 19GB. The first Ricoh Theta Z1 (opens in new tab) was announced and released in 2019 – back when a 360-degree camera was still at least something of a novelty.
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Read our full Ricoh Theta X review (opens in new tab) for more details When combined with its excellent coloring and low-light abilities the Theta X’s ability to shoot stills in 11K resolution lifts it above the competition, but its lack of RAW capture slightly undermines that option. However, we think photographers looking for a 360° camera with core quality will love the Theta X. So who is the Theta X actually for? With so many built-in and convenient features we’re sure the Theta X will be a good purchase for anyone after an easy-to-use, versatile, and high-quality 360º camera, though at this high price, it’s a serious investment. Vloggers should also look at the Theta X with suspicion purely because you can’t use an external microphone with it. If you're looking at this 360° camera as an alternative to a GoPro action camera, then bear in mind that its image stabilization – despite working on higher resolutions than on a GoPro – just isn’t as good. Whether the Ricoh Theta X is going to appeal to you will depend on what kind of content creator you are. Read our full GoPro Max review (opens in new tab) for more details However, the Max just has that GoPro polish that makes it the best 360-degree camera experience you can buy right now. It's a fairly pricey option and lacks a dedicated 4K video capture that you'll find on some rivals like those from Insta360 (which you'll meet shortly). As we noted in our full review, the Max also has impressive specs elsewhere – with a six-mic setup, it's a highly credible vlogging camera, and the 1600mAh battery means you'll have enough charge for a day's shooting. The smooth app lets you edit clips from 360 footage pretty much seamlessly, meaning you can get great images no matter where the camera is pointed, and swap effortlessly between them. Granted, the image and video quality of the GoPro Max are good enough that they could get it here by themselves, but the GoPro Max also offers a swathe of intuitive features that mean pretty much anyone gets loads out of it, even if they have little interest in 360-degree imaging. This 360-degree action camera hits our #1 spot for a number of different reasons. If you're looking for a great 360 camera that can do it all with little fuss and offers great multi-use functionality then we would recommend the GoPro Max with its 16.5MP stills and up to 6K video recording, it also offers a swathe of intuitive features that mean pretty much anyone gets loads out of it, even if they have little interest in 360-degree imaging. And on that note, let's dive in and count off the best 360 cameras you can buy right now.
We've also got some budget-friendly options from less well-known manufacturers, as it's perfectly possible to capture 360-degree imagery on a budget – as long as you know where to look.
So, which is the best 360 camera you can buy? We've included all the best options here, from GoPro's stellar options to some of the creative and modular products made by Insta360. (If you're feeling lost, already, don't worry – jump to our section on how 360 imaging works, where we've given you the information you need to get your head around the basics.)
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